Question 1

Inspecting, testing, or judging products, and assigning them quality grades would be an example of a __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  facilitating
D)  storing
E)  risk takingF) A) and C)
G) A) and B)

Question 2

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?

Accepted Answer

A)  dual distribution
B)  strategic channel alliance
C)  cooperative distribution
D)  integrated global channel alliance
E)  multi-channel distributionF) A) and E)
G) None of the above

Question 3

A more imprecise term than distributor that can mean the same as distributor, retailer, wholesaler, and so forth.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "f," would be _________.

Accepted Answer

A)  dealer
B)  retailer
C)  middleman
D)  wholesaler
E)  agent or brokerF) None of the above
G) All of the above

Question 4

The Fox Entertainment Group counts among its assets a thriving TV production unit, a Hollywood movie studio, 33 TV stations, a half-dozen national cable networks, and 21 regional sports networks.Since most of the shows produced at its TV production unit and many of the movies made at its studio are made just for televising on its cable networks, fox entertainment Group is an example of a(n)

Accepted Answer

A)  corporate vertical marketing system.
B)  integrated marketing system.
C)  contractual vertical marketing system.
D)  corporate horizontal marketing system.
E)  contractual horizontal marketing system.F) A) and C)
G) D) and E)

Question 5

Employing the internet to make products and services available for consumption or use by consumers or business buyers is referred to as _________.

Accepted Answer

A)  internet distribution channels
B)  electronic marketing channels
C)  virtual marketing channels
D)  consumer-responsive channels
E)  product-driven marketing channelsF) A) and B)
G) A) and D)

Question 6

Which of the following services or products must be provided by traditional marketing channels?

Accepted Answer

A)  car rental reservations
B)  software
C)  health care
D)  music
E)  educationF) C) and E)
G) B) and D)

Question 7

________.

Accepted Answer

A)  adaptability
B)  information
C)  product familiarity
D)  name recognition
E)  availabilityF) A) and E)
G) B) and D)

Exam 13: Managing Marketing Channels and Supply Chains

Inspecting, testing, or judging products, and assigning them quality grades would be an example of a __________ function.

Correct Answer
verified

Employing the internet to make products and services available for consumption or use by consumers or business buyers is referred to as _________.

Correct Answer
verified

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?

Correct Answer
verified

A more imprecise term than distributor that can mean the same as distributor, retailer, wholesaler, and so forth.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "f," would be _________.

Correct Answer
verified

Correct Answer
verified

Which of the following services or products must be provided by traditional marketing channels?

Correct Answer
verified

________.

Correct Answer
verified

Exam 13: Managing Marketing Channels and Supply Chains

Inspecting, testing, or judging products, and assigning them quality grades would be an example of a __________ function.

Correct AnswerverifiedShow Answer

Employing the internet to make products and services available for consumption or use by consumers or business buyers is referred to as _________.

Correct AnswerverifiedShow Answer

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time consuming?

Correct AnswerverifiedShow Answer

A more imprecise term than distributor that can mean the same as distributor, retailer, wholesaler, and so forth.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "f," would be _________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following services or products must be provided by traditional marketing channels?

Correct AnswerverifiedShow Answer

________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified