Question 1

________ is the set of techniques designed to make web pages rank highly on search engine result pages.

Accepted Answer

A)  SAS
B)  SEO
C)  SEMD) A) and B)
E) A) and C)

Question 2

Search engines have assumed a key role in the activities of web users of all kinds.

Accepted Answer

A) True 
 B)False

Question 3

Among the techniques that can downgrade a page's rank on the search engines are:

Accepted Answer

A)  both of these choices.
B)  flash pages.
C)  links from sites with questionable or irrelevant content.D) All of the above
E) A) and B)

Question 4

A site that lists items by topic is called a:

Accepted Answer

A)  directory.
B)  paid placement.
C)  search engine.D) A) and C)
E) A) and B)

Question 5

One method of measuring the results of a paid search campaign is:

Accepted Answer

A)  Google Analytics.
B)  Web Crawlers.
C)  Google Insights.D) A) and C)
E) A) and B)

Question 6

Natural and organic search results are synonymous terms.

Accepted Answer

A) True 
 B)False

Question 7

A search engine determines rank on its results pages by:

Accepted Answer

A)  vote of its users.
B)  secret algorithms.
C)  open source algorithms.D) A) and B)
E) B) and C)

Question 8

The objective of keyword bidding is to:

Accepted Answer

A)  get the best ranking for the lowest cost.
B)  limit the amount of money the firm spends on search marketing.
C)  always be ranked first.D) A) and C)
E) B) and C)

Question 9

This type of match is the most precise.

Accepted Answer

A)  Exact
B)  Broad
C)  PhraseD) None of the above
E) All of the above

Question 10

Universal search means that users all over the world use search on a regular basis.

Accepted Answer

A) True 
 B)False

Question 11

Google is the only Internet search engine.

Accepted Answer

A) True 
 B)False

Question 12

Older Internet users rarely use search engines.

Accepted Answer

A) True 
 B)False

Question 13

Search engines assign keywords to the advertising that is submitted to them.

Accepted Answer

A) True 
 B)False

Question 14

Search engine results produced by a search engine's algorithm when indexing unpaid submissions is called:

Accepted Answer

A)  search engine optimization.
B)  paid search.
C)  organic search.D) None of the above
E) A) and B)

Question 15

Where do "organic" or "natural" search rankings appear on a search results page?

Accepted Answer

A)  At the bottom of the page
B)  At the far right of the page
C)  To the left underneath the paid search termsD) B) and C)
E) All of the above

Question 16

A good goal for keyword density on a website should be:

Accepted Answer

A)  less than 1 percent.
B)  1 to 3 percent.
C)  2 percent.D) B) and C)
E) A) and C)

Question 17

Facebook, Twitter, and mobile all offer opportunities for paid search campaigns.

Accepted Answer

A) True 
 B)False

Question 18

Types of search matches that reaches the widest audience are called:

Accepted Answer

A)  exact.
B)  broad.
C)  phrase.D) All of the above
E) B) and C)

Question 19

Directories and search engines do much the same thing in much the same way.

Accepted Answer

A) True 
 B)False

Question 20

Page rank refers to an algorithm to determine how important a page is on the web.

Accepted Answer

A) True 
 B)False

Exam 8: Search Marketing: Seo and PPC

Page rank refers to an algorithm to determine how important a page is on the web.

Correct AnswerverifiedShow Answer

Search engines assign keywords to the advertising that is submitted to them.

Correct AnswerverifiedShow Answer

Search engines have assumed a key role in the activities of web users of all kinds.

Correct AnswerverifiedShow Answer

Search engine results produced by a search engine's algorithm when indexing unpaid submissions is called:

Correct AnswerverifiedShow Answer

Natural and organic search results are synonymous terms.

Correct AnswerverifiedShow Answer

A search engine determines rank on its results pages by:

Correct AnswerverifiedShow Answer

Facebook, Twitter, and mobile all offer opportunities for paid search campaigns.

Correct AnswerverifiedShow Answer

Types of search matches that reaches the widest audience are called:

Correct AnswerverifiedShow Answer

A good goal for keyword density on a website should be:

Correct AnswerverifiedShow Answer

Google is the only Internet search engine.

Correct AnswerverifiedShow Answer

Directories and search engines do much the same thing in much the same way.

Correct AnswerverifiedShow Answer

Older Internet users rarely use search engines.

Correct AnswerverifiedShow Answer

Where do "organic" or "natural" search rankings appear on a search results page?

Correct AnswerverifiedShow Answer

This type of match is the most precise.

Correct AnswerverifiedShow Answer

Universal search means that users all over the world use search on a regular basis.

Correct AnswerverifiedShow Answer

The objective of keyword bidding is to:

Correct AnswerverifiedShow Answer

One method of measuring the results of a paid search campaign is:

Correct AnswerverifiedShow Answer

A site that lists items by topic is called a:

Correct AnswerverifiedShow Answer

________ is the set of techniques designed to make web pages rank highly on search engine result pages.

Correct AnswerverifiedShow Answer

Among the techniques that can downgrade a page's rank on the search engines are:

Correct AnswerverifiedShow Answer

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